I help product teams turn complex products into clear ones.
Selected clients from 15+ years of experience
- Colruyt
- Atlas Copco
- Evonik
- Capgemini
- Toyota
- Coca-Cola
- BNP Paribas
- Nissan
- Lufthansa
- Keytrade Bank
- Sony
- Eneco
- Smeg
- LAB Motion
- TP Vision
Recent work across banking, health, retail and research.
Read case study Keytrade BankRedesigning a digital bank while it kept growing.
Read case study Colruyt XtraBringing Colruyt Group’s services into one app.- Read case study OntoforceMaking linked scientific data easier to search.
Read case study TP Vision PhilipsFinding one structure that fit every installer.
Read case study DaktariMaking patient information easier to read and navigate.
Read case study EnecoPutting customers in control of their energy.- Coming soonMaterialiseMaking advanced technology feel intuitive.
- Read case study VDABTesting whether a digital kiosk is worth building.
- Read case study Flow PilotsWorkshopping a brand with the team behind it.
How I work
Start with the problem. Finish with the details.
I look at the bigger picture, connect insights from different places and turn them into concrete product decisions.
- 01Understand the real problemConnecting research, business needs and technical constraints, and questioning early assumptions.
- 02Explore and test the optionsExploring alternatives, prototyping quickly with AI, and testing what matters with users.
- 03Design the detailsClear workflows and refined interfaces, carried through implementation with engineering.
Experience
A broad perspective, built across industries.
Before working independently, I spent much of my career at agencies including TBWAThe Belgian office of the global creative network behind Apple’s “Think Different” and adidas’ “Impossible is Nothing”., In The PocketOne of Belgium’s top digital product studios. Founded in Ghent in 2010, now 200+ people with 400+ products shipped. and IdeanFinnish UX pioneers, founded in 1999, designing for the likes of Samsung, Sony, IBM and Volkswagen., later part of frogFounded by Hartmut Esslinger in 1969, the studio behind Apple’s “Snow White” design language..
Working with clients across industries taught me to understand unfamiliar products quickly. It also showed me how different companies approach product design, and what works.
Today I’m an independent product design consultant, working with established organisations on long-term engagements, from product direction through to delivery, in Belgium or remotely.
More about meWhat others are saying
He helps teams make better product decisions by exploring multiple realistic solutions that can be tested and validated.”
Andres De VosDirector of Delivery Operations, In The PocketIt’s a pleasure working with Ben. As a UX designer with both a sharp eye and mind, he always contributes fresh perspectives, and asks the right questions.”
Jan DerbovenResearch & Strategy Lead, PàuIn every part of the product design process, he brings crucial and knowledgeable insights necessary for successful product development.”
Dirk Bollen (PhD)Freelance Digital Strategist / Business & Service Designer3 of 14 recommendations · Read the rest on LinkedIn